Holiday Park Visitor Expenditure 2017

Wednesday, 27 September 2017

While staying at Holiday Parks, the contribution of visitors in terms of direct expenditure to New Zealand’s economy may be just over $1 billion annually. Approximately $578 million, or 54% of this expenditure, is attributable to domestic visitors, and $490 million, or 46%, to international visitors. Expenditure by international visitors contributes directly to New Zealand’s export earnings.


New Zealand Holiday Parks currently generate 7.7 million guest nights per annum, from 3.2 million guest arrivals. This level of activity represents 20% of all commercial guest nights in the last year.

Two thirds (66%) of Holiday Park guest nights are attributable to domestic visitors, while the international market has grown over time to now make up one third (34%) of guest nights (up from 20% fifteen years ago).

Earlier this year Angus & Associates examined the expenditure of Holiday Park visitors across a range of regions and by a variety of visitor types. This peak season study found that visitors spent an average of $145.71 per night while staying in Holiday Parks ($113.73 for domestic visitors and $190.46 for international visitors).